You went into business for yourself because you wanted to do something different with your skills. But your business isn’t your only skill; you also have a passion for something. Maybe it’s a hobby, maybe it’s a sport. Whatever it is, your business gives you the opportunity to explore your passion, even expand upon it.
You don’t have to let your business stop you from doing what you enjoy. It’s a matter of making room for that particular passion. Incorporate it into the daily operations, turn it into a side gig, or get out of your current business and start over with your passion as the theme of the new business. Following are three ways to bring your passion into your working life.
Bringing A Passion To The Business
Your skills are not your passion. Skills are an aptitude, something you’re good at, and you found that going into business for yourself was the best way to exploit them. Now you’re looking to spice things up a bit and nothing’s better than adding your passion into the mix.
What you love doesn’t have to be related to the business itself. For example: Daryl Katz created a large retail pharmacy chain in Canada and eventually sold out. Along the way he purchased the Edmonton Oilers hockey team and moved to Bel Air in order to get involved with the movie industry. While you don’t have to sell out, you can use a blog to talk about your favorite sport or hobby, giving customers a glimpse at the personality that operates the business.
Adding Elements Of Your Passion To The Business
It may be that your passion doesn’t exactly mix with your business. After all, who expects golf to blend with a tool shop? However, that’s not to say that you can’t bring your passion to work.
Think outside the box a little bit. Can your business get involved with a local sports team? Sponsoring them shows your support for the community and your sport of choice. If you’re involved with manufacturing of some kind, look to see if you can create a line of products and market them on a small-time basis.
Create a Business Around Your Passion
This is a common theme, but when you have an existing business, you already have the skills and know-how to run one. It’s a simple matter of taking your passion and turning it into a business model. Make it a stand-alone business or fold it into your current operations and create a new line to sell. It lets you stay fresh, focused, and engaged while adding a whole new facet to your business.
Passions let you blow off steam, engage your creativity, and let you change your focus from work onto something that pleases you. Adding your passion into your business doesn’t mean letting go of it and turning it into something boring; rather, it enables you to offer products that come with your love, sweat, and tears — something that few mass-produced items can compete with.